Geotargeting: Next Step In Online Advertising? - Blogs & Content - BizReport: "Geotargeting: Next Step In Online Advertising?
Geotargeting is basically a way to regionalize ads on websites, cashing in on people in certain areas with certain available goods. Advertising ski gear to people living in Aspen won’t boost revenue, but advertising ski gear to people in the plains or desert areas may do so.
by Kristina Knight"
Sunday, June 22, 2008
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